Uma montanha de roupas com mais de 59 mil toneladas é visível pelo espaço no deserto do Atacama, no Chile. O Atacama Fashion Week, organizado pela ONG Desierto Vestido, e com apoio da Fashion Revolution e Instituto Febre, destaca o problema do descarte excessivo de roupas na região. Nós embarcamos nessa ideia e desenvolvemos toda a concepção criativa do projeto, que também contou com a parceria da Sugarcane Filmes, e com o editorial do premiado fotógrafo Mauricio Nahas.
O desfile aconteceu no lixão, com modelos vestindo looks feitos a partir das roupas encontradas no local. Acompanhe mais aqui.
Confira abaixo as publicações que saíram na imprensa:
Registros nacionais
Programa Caminhos (07/04/2024)
https://exame.com/esg/maior-cemiterio-de-roupas-do-mundo-vira-passarela-de-semana-de-moda/
https://elle.com.br/moda/desfile-no-deserto-do-atacama
https://delas.ig.com.br/moda/2024-04-06/desfile-de-moda-no-lixao-do-atacama.html
https://harpersbazaar.uol.com.br/moda/bazaar-weekly-as-principais-novidades-de-moda-da-semana-6/
https://stealthelook.com.br/voce-sabia-que-existe-uma-montanha-de-roupas-descartadas-no-atacama/
https://artplan.com.br/wp-content/uploads/2024/05/128261916-scaled.jpeg
https://www.clubedecriacao.com.br/ultimas/atacama-fashion-week/
23. FERNANDO VASCONCELOS – ARTPLAN REALIZA ATACAMA FASHION WEEK JUNTO À ONG DESIERTO VESTIDO – 15.4.2024
ARTPLAN REALIZA ATACAMA FASHION WEEK JUNTO À ONG DESIERTO VESTIDO – Fernando Vasconcelos
https://www.blogdoadonis.com.br/2024/04/11/desfile-reforca-o-s-o-s-atacama/63834/#more-63834
https://adnews.com.br/ca-oferece-desconto-de-10-na-nova-colecao-jeans-em-troca-de-pecas-usadas/
https://www.costuraperfeita.com.br/desfile-no-lixao-do-atacama/
Atacama Fashion Week faz alerta global sobre o descarte incorreto de roupas (robertapi2.wixsite.com)
https://www.oresumodamoda.com.br/lixao-do-atacama-recebe-primeiro
Atacama Fashion Week e faz alerta global sobre o descarte incorreto de roupas – Pluminews
Lixão do Atacama recebe desfile contra descarte incorreto de roupas | Ligada nas Dicas
Lixão do Atacama recebe desfile contra descarte incorreto de roupas (realtimenews.com.br)
Maior cemitério de roupas do mundo vira passarela de semana de moda – Market Insider
Fashion Revolution apoia desfile no deserto do Atacama | Jornews – Portal de Notícias
https://jprevistas.com/2024/04/o-lixo-que-virou-editorial-de-moda/
https://www.simonegalib.com.br/2024/04/lixao-de-roupas-do-deserto-do-atacama.html
REGISTROS INTERNACIONAIS
REINO UNIDO
THE GUARDIAN – CASTOFFS TO CATWALK: FASHION SHOW SHINES LIGHT ON VAST CHILE CLOTHES DUMP VISIBLE FROM SPACE – 08.05.2024
THRED. – ATACAMA FASHION WEEK SPOTLIGHTS THE DESERTS DEVASTATION – 08.05.2024
https://thred.com/style/atacama-fashion-week-spotlights-the-deserts-devastation/
NEWSWORK – FOOTBALL, FASHION AND A FINAL GOODBYE: FIVE THINGS WE LIKED IN NEWS BRANDS OVER THE PAST WEEK – 21.05.2024
ESTADOS UNIDOS – TRADE
ADFORUM – TOP 5 BEST OF INNOVATIVE MARKETING – 25.04.2024
https://www.adforum.com/top5/digital-innovation/76
BEST ADS ON TV – ARTPLAN: ATACAMA FASHION WEEK: TURING TRASH INTO FASHION – 16.04.2024
https://www.bestadsontv.com/ad/160502/Artplan-Atacama-Fashion-Week-Turning-Trash-into-Fashion
ADS OF THE WORLD – ATACAMA FASHION WEEK – TURNING TRASH INTO FASHION – 15.04.2024
https://www.adsoftheworld.com/campaigns/atacama-fashion-week-turning-trash-into-fashion
AD FORUM – DESIERTO VESTIDO AND FASHIO REVOLUTION: ATACAMA FASHION WEEK – 15.04.2024
AD CAMPAIGNS – ATACAMA FASHION WEEK TURNING TRAH INTO FASHION – 13.04.2024
https://www.adcampaigns-now.com/article/47218/atacama-fashion-week–turning-trash-into-fashion
ROAST BRIEF – ATACAMA FASHION WEEK: TURNING TRASH INTO FASHION – 12.04.2024
https://roastbrief.us/atacama-fashion-week-turning-trash-into-fashion/
CHILE
CNN CHILE – ATACAMA FASHION WEEK 2024: REALIZAN DESFILE DE MODA EN UNO DE LOS VERTEDEROS DE ROPA MÁS GRANDES DEL MUNDO – 19.05.2024
https://www.cnnchile.com/cultura/atacama-fashion-week-2024-desfile-vertedero-desierto_20240519/
LA VOZ DE CHILE – CHILE, BASURERO EM ATACAMA INSPIRA A DISEÑADORA MAYA RAMOS – 08.05.2024
https://lavozdechile.com/chile-basurero-en-atacama-inspira-a-disenadora-maya-ramos/amp/
EL DESCONCIERTO – ATACAMA, PARÍS Y LONDRES: LANZAN FASHION WEEK COM MODA HECHA COM ROPA TIRADA EN EL DESIERTO – 11.04.2024
MESTIZOS MAGAZINE – ONG DESIERTO VESTIDO PROMUEVE LA ATACAMA FASHION WEEK Y LANZA UNA ALERTA MUNDIAL SOBRE LA ELIMINACIÓN INCORRECTA DE ROPA – 12.04.2024
ESTÁ PASANDO – LA ONG DSIERTO VESTIDO PROMUEVE LA ATACAMA FASHION WEEK Y LANZA UMA ALERTA MUNDIAL SOBRE LA ELIMINACIÓN INCORRECTA DE ROPA – 12.04.2024
MERCA 2.0 – CONOCE LAS CAMPAÑAS MÁS CREATIVAS DE LA SEMANA – 13.04.2024
https://www.merca20.com/conoce-las-campanas-mas-creativas-de-la-semana/
CUÁL ES TU HUELLA? – ATACAMA FASHION WEEK: UM LLAMADO DE ATENCIÓN DESDE EL DESIERTO DE ATACAMA – 15.04.2024
https://www.cualestuhuella.cl/noticia/noticias/2024/04/atacama-fashion-week
MARCA CHILE – FIVE CASES OF FEMALE INNOVATION IN THE CHILEAN RECYCLING INDUSTRY – 17.05.2024
https://www.marcachile.cl/en/cinco-casos-de-innovacion-femenina-en-el-reciclaje-chileno/
COLÔMBIA
EL FRENTE – ATACAMA FASHION WEEK: UN DESFILE DE MODA EN MEDIO DEL BASURERO DE ROPA MÁS GRANDE DEL MUNDO – 24.05.2024
ARGENTINA
RIO NEGRO – ATACAMA FASHION WEEK: UMA INICIATIVA PARA CONCIENTIZAR SOBRE UNO DE LOS BASURALES MÁS GRANDES DE ROPA – 08.05.2024
REDACCIÓN – ATACAMA FASHION WEEK: UNA INICIATIVA PARA CONCIENTIZAR SOBRE UNO DE LOS BASURALES MÁS GRANDES DE ROPA – 09.05.2024
ÁSIA
LIFESTYLE ASIA – Chile’s Atacama Fashion Week 2024 reminds us to reuse, recycle and reduce – 21.05.2024
https://www.lifestyleasia.com/ind/style/fashion/atacama-fashion-week-chile-2024/amp/
ALEMANHA
UTOPIA – Modenschau auf Müllbergen: Fotos zeigen Folgen des Fast-Fashion-Wahns – 10.05.2024
https://utopia.de/news/modenschau-auf-muellbergen-fotos-zeigen-folgen-des-fast-fashion-wahns_682393/
BÉLGICA
NIEUWSBLAD – Welkom op ‘Atacama fashion week’: modeshow op een van de grootste kledingdumpplaatsen – 10.05.2024
https://www.nieuwsblad.be/cnt/dmf20240510_93242295
GVA – Welkom op ‘Atacama fashion week’: modeshow op een van de grootste kledingdumpplaatsen – 10.05.2024
https://www.gva.be/cnt/dmf20240510_93242295
HBVL – WELKOM OP ‘ATACAMA FASHION WEEK’: MODESHOW OP EEN VAN DE GROOTSTE KLEDINGDUMPPLAATSEN – 10.05.2024
https://m.hbvl.be/cnt/dmf20240510_93242295
ESLOVÁQUIA
BRAINEE – OS ATIVISTAS QUERIAM APONTAR AS CONSEQUÊNCIAS DESTRUTIVAS DO FAST FASHION. ELES TRANSFORMARAM UM GIGANTESCO ATERRO DE RESÍDUOS TÊXTEIS EM UMA PASSARELA DE MODA – 24.05.2024
GRÉCIA
MARIE CLAIRE – Fast Fashion: Η χωματερή ρούχων που είναι ορατή από το διάστημα φιλοξένησε την πιο βιώσιμη επίδειξη μόδας – 09.05.2024
INFORMATOR.UA – Вбрання з відходів: модний показ провели на найбільшому смітнику планети – 09.05.2024
ÍNDIA
INDIA TODAY – Chile Fashion Week on fast-fashion desert dump that can be seen from space – 20.05.2024
THE QUINT WORLD – EXPLAINED: HOW ATACAMA DESERT BECAME A DUMPING GROUND FOR DISCARDED FAST FASHION – 24.05.2024
ITÁLIA
FANPAGE.IT – SFILARE IN DISCARICA: SE UMA PASSERELLA NEL DESERTO DEL FAST FASHION DÀ NUOVA VITA AD ABITI BUTTATI – 08.09.2024
GREEN ME – ATACAMA FASHION WEEK 2024: LA SFILATA DI MODA IN MEZZO ALLA DISCARICA DI VESTITI CHE TI FARÀ RIFLETTERE SUL DRAMMA DELLA FAST FASHION – 20.05.2024
https://www.greenme.it/lifestyle/moda/atacama-fashion-week-2024-sfilata-discarica/
L’INDIPENDENT – ATACAMA FASHION WEEK: QUANDO LA MODA SFILA IN DISCARICA – 22.05.2024
https://www.lindipendente.online/2024/05/22/atacama-fashion-week-quando-la-moda-sfila-in-discarica/
INFOSANNIO – ATACAMA FASHION WEEK: QUANDO LA MODA SFILA IN DISCARICA – 22.05.2024
https://infosannio.com/2024/05/22/atacama-fashion-week-quando-la-moda-sfila-in-discarica/
LA NOVITÁ – Atacama Fashion Week 2024: sfilata di moda tra la spazzatura – 23.05.2024
https://www.lanovitaonline.it/atacama-fashion-week-sfilata-moda-spazzatura/
ELLE ITÁLIA – UNA ONG HA ORGANIZZATO UNA SFILATA NELLA DISCARICA DEL FAST FASHION – 26.05.2024
HUNGRIA
INDEX – Egészen döbbenetes méretű szeméthegy, a Holdról is látszik – 10.05.2024
https://index.hu/kultur/2024/05/10/szemet-atacama-sivatag-ruha-fast-fashion-chile-hulladek/
KOSOVO
KOHA – DESERT RUNWAY SHOW SHEDS LIGHT ON FASHION WASTE IN CHILE – 22.05.2024
POLÔNIA
PRoto – ZORGANIZOWANO POKAZ MODY NA CHILIJSKIM WYSYPISKU ŚMIECI – 16.05.2024
https://www.proto.pl/aktualnosci/zorganizowano-pokaz-mody-na-chilijskim-wysypisku-smieci
TAILÂNDIA
POST TODAY – CITY & GARBAGE “อาตากามา” เขตบูชายัญระดับโลก สาย FAST FASHION แวะมาทางนี้ก่อน – 16.05.2024
https://www.posttoday.com/smart-city/709039
VENEZUELA
NOTICIAL DIA – ATACAMA FASHION WEEK 2024: REALIZAN DESFILE DE MODA EN UNO DE LOS VERTEDEROS DE ROPA MÁS GRANDES DEL MUNDO – 23.05.2024
REGISTRO NAS REDES SOCIAIS
BRASIL
INSTAGRAM – UM SÓ PLANETA – 08.05.2024
https://www.instagram.com/p/C5gVca1N8W1/?img_index=1
INSTAGRAM – HYPEBEAST – 09.05.2024
https://www.instagram.com/hypebeastbr/p/C6wkKmgJF4B/?img_index=1
INSTAGRAM – MO.SO MAGAZINE – 09.05.2024
https://www.instagram.com/p/C6wiARXOuAS/?img_index=1
INSTAGRAM – COSTURA PERFEITA – 10.05.2024
https://www.instagram.com/p/C5kwbiKuYjK/
INSTAGRAM – BUREAU MODA MERCADO – 10.04.2024
https://www.instagram.com/p/C5lDrmAubYL/
INSTAGRAM – BRECHÓ MARIA CHICA – 11.04.2024
https://www.instagram.com/p/C5npxCzuYhb/
INSTAGRAM – KLEBER PATRICIO ONLINE – 15.05.2024
https://www.instagram.com/p/C5xxCVsB6at/?img_index=1
INSTAGRAM – CAMILA MODA SUSTENTÁVEL – 16.04.2024
https://www.instagram.com/p/C51kqviOzpl/
INSTAGRAM – MINDY LUBBER – 16.04.2024
https://www.instagram.com/p/C51ILpOuiny/
INSTAGRAM – MEIO SUSTENTÁVEL – 18.04.2024
https://www.instagram.com/reel/C56Js_4xLUU/?igsh=MWpqZTBydTJ5enpjdg%3D%3D
INSTAGRAM – DEISE SABBAG – 19.04.2024
https://www.instagram.com/p/C59TF7OyTUP/?img_index=1
INSTAGRAM – MORENA BELA – 20.05.2024
https://www.instagram.com/p/C7KJCU8Lw6V/
INSTAGRAM – METRÓPOLES – 21.05.2024
https://www.tiktok.com/@metropolesoficial/video/7371442046936026373
INSTAGRAM – SUELLEN SANTOS – 21.05.2024
https://www.instagram.com/p/C7NXWCOPGVA/
INSTAGRAM – HYPNOTIQUE – 23.05.2024
https://www.instagram.com/p/C7T2lK5MgtU/?img_index=1
INSTAGRAM – BBC BRASIL – 25.05.2024
https://www.instagram.com/p/C7Y3AzfMOuR/?hl=pt-br&img_index=2
INSTAGRAM – PERFIL.COM BRASIL – 26.05.2024
https://www.instagram.com/p/C7ZsykFtJlk/
ÁFRICA
INSTAGRAM – WATKAFF – 24.05.2024
https://www.instagram.com/p/C7WvtjNIxh7/?img_index=1
CANADÁ
LINKEDIN – ISABELLE LAFLÈCHE – 16.05.2024
CHILE
INSTAGRAM – DESIERTO VESTIDO – 02.05.2024
https://www.instagram.com/p/C6euyDVLoUR/?img_index=1
INSTAGRAM – MESTIZOS MAGAZINE – 12.04.2024
https://www.instagram.com/p/C5rI513PRJU/
INSTAGRAM – PARTIDO ANIMALISTA SANTIAGO – 15.04.2024
https://www.instagram.com/p/C5yV8ZGOMdr/
INSTAGRAM – AUSTERRA SOCIETY – 23.05.2024
https://www.instagram.com/p/C7UddSYJzDm/?igsh=MTluYzhkbG45bGc2bQ%3D%3D
INSTAGRAM – TIFFANY GRASSI – 25.05.2024
https://www.instagram.com/p/C7XIhfERKxC/?img_index=1
ESTADOS UNIDOS
YOUTUBE – DIIMA APPAREL – 14.05.2024
https://www.youtube.com/watch?v=58mveFPg42I
INSTAGRAM – DIIMA APPAREL – 14.05.2024
https://www.instagram.com/diima.apparel/reel/C69QYGwRGNu/
INSTAGRAM – CHAPTER Z MAGAZINE – 20.05.2024
https://www.instagram.com/p/C7MTzhZqfoc/
INSTAGRAM – THE WORD MAGAZINE – 21.05.2024
https://www.instagram.com/thewordmagazine/p/C7OqxkVSHEu/?img_index=1
INSTAGRAM – ENVIRONMENT – 22.05.2024
https://www.instagram.com/reel/C7Rm5iVu6GW/?igsh=dnI0YjIwN243bnE%3D
ESPANHA
INSTAGRAM – OKOLLECTIVE – 20.05.2024
https://www.instagram.com/p/C7KBBa5gLrU/
INSTAGRAM – BBC MUNDO – 23.05.2024
https://www.instagram.com/p/C7UM0t8IXG7/?igsh=bjB0dXBoMmtubWlh&img_index=1
EQUADOR
INSTAGRAM – ERIKA IMPACTO – 25.05.2024
https://www.instagram.com/p/C7W1wrkMr4S/?img_index=1
BENGALI
WEBSTORIES – HAAL FASHION
https://www.haal.fashion/ampstories/fashion/gtpf8nhscg
GRÉCIA
INSTAGRAM – MARIE CLAIRE GREECE – 09.05.2024
https://www.instagram.com/p/C6vlMrnIHgc/
ÍNDIA
INSTAGRAM – INDIA TODAY – 20.05.2024
https://www.instagram.com/indiatoday/reel/C7MU9–Jcll/
INSTAGRAM – LIFESTYLE INDIA – 25.05.2024
https://www.instagram.com/p/C7WwoBoy9qF/?img_index=1
ÍTALIA
LINKEDIN – HAKAN KAROSMAN – 16.05.2024
INSTAGRAM – LA MODA CI CIRCONDA – 20.05.2024
https://www.instagram.com/reel/C7MiyIYttHP/?igsh=eDZtdmhnemo5bTN3
INSTAGRAM – AMICA MAGAZINE – 20.05.2024
https://www.instagram.com/p/C7MRtotinwN/?igsh=dHE1dHJ6dXAwNGc4
KOSOVO
INSTAGRAM – RADIO URBAN FM – 21.05.2024
https://www.instagram.com/p/C7ORzpbImE_/
INSTAGRAM – JPMAS ESPANOL – 24.05.2024
https://www.instagram.com/p/C7VLjcotjG7/?img_index=1
PAQUISTÃO
INSTAGRAM – MM NEWS – 26.05.2024
https://www.instagram.com/p/C7bTEn1oz25/?img_index=1
REINO UNIDO
INSTAGRAM – THE GUARDIAN – 19.05.2024
https://www.instagram.com/p/C7Jtag_r9Iv/?igsh=MmhpcnB0OGdiODU0
TIKTOK – BRETT STANILAND – 26.05.2024
https://www.tiktok.com/@twinbrett/video/7372976170993749280