NOW was born from the immense success of the coverage of the 2017 edition of Rock in Rio. By analyzing the results of engagement and organic reach that the Content team produced, Artplan decided to bring this expertise to a new business unit, of different products and deliveries to the communication market.

The combination of a well-developed content strategy, based on a deep understanding of conversations monitored by the data team, and an extremely efficient operation made consolidated brands use NOW to leverage the organic reach of some of their most important moments.

Altogether, more than 15 operations were delivered since January 2018, when the unit was officially launched in that year’s edition of the Campus Party. Clients like Facebook, Heineken, Natura, Brahma, Oi, Estácio de Sá, among others, have already done projects with NOW. This business unit has Luiz Telles, Director of Storytelling and Innovation, as its main mentor, and Ana Deccache as Head.