Business unit created to experiment with languages, mix professionals with varied profiles, and find new ways to generate results through content.

The initiative, which is led by the Executive Director, Ronaldo Martins, and the Director of Storytelling and Innovation, Luiz Telles, creates narratives based on monitoring conversations and contexts for the brands they work for.

A-Lab emerged from a mapping process in which a great opportunity to change the way of conceiving and producing content was identified. Since then, they are considered the content lovers of the Dreamers Group.