Skyy Vodka was born in the land of freedom, and of the struggle for human rights, technology and innovation. In the Silicon Valley: San Francisco.
Our mission was to announce the new positioning of the brand in Brazil, reinforcing its origins in one of the most provocative and transgressive cities in the world.
The pulsating and transgressive energy of this place served as inspiration for the first phase of the campaign designed by Artplan: a video manifest.
The film is narrated by transgender Leona Jhovs, while images and a soundtrack connect the text to the universe of San Francisco and the act of “bridgeing”.
In its second phase, we materialized the concept of connection at Casa Ponte: a space open to the public, with lectures and discussions to amplify information and knowledge, in order to win more allies to the LGBTQIA + cause.