The client’s request was straightforward: a movie that showed the most offers in one minute. To do this in the most interesting way possible, we called the Audion Production company Play it Again. Together, we created different versions of a song that mentioned the name of the products, until reaching the ideal cadence.
To play it, we invited Caio Schalch, artist and beatbox teacher. All the sounds on the track were made by him, without any musical instrument. The result was a piece that sticks in the ears since the first hearing, and that took the Bronze Lion at the Festival de Cannes, Bronze at One Show and Grand Prix at El Ojo de Iberoamérica, among other prizes.