How to reinforce the positioning of a market leader company with its consumers? In the case of Amanco Wavin, with sense of humor, of course!
In the film, the installer Mathias is in the former soccer player Tulio Maravilha’s bathroom, under construction. Tulio is the funny protagonist of the new communication created by Artplan for Amanco Wavin.
The scenery, all decorated with soccer references. Tulio’s lines reminds us of the star’s well-known vanity and thirst for goals. All of this to reinforce the brand positioning: of a partnership that goes “beyond the work”.
For the campaign, advertisements were made on YouTube videos, TV films, radio commercials, and materials for propagation at points of sale and endomarketing actions.
In addition to these pieces, Artplan and Amanco Wavin also launched a collection of memes for installers, the “Installamemes”, marking a new stage of brand communication on social networks aimed 100% at these professionals.