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Entertainment: a human need

Luiz Telles wrote an article for M&M in which he reflects on the importance of entertainment as a tool for mental health during isolation.

Research has helped us understand the effects of the isolation period: stress, moodiness, instability. We have been bombarded by negative stimuli, bad news, all mixed up with the feeling of helplessness.

In this scenario, entertainment has become, more than ever, a basic need. This is the subject that our National Director of Storytelling and Innovation, Luiz Telles, delved into in an article for Meio & Mensagem. For him, entertainment “helps people disconnect from this complex and threatening reality (…) It makes them laugh and cry”.

For more details, read the full article at:

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