Last November, Porta dos Fundos, the comedy channel, published weekly videos, in partnership with Hotels.com. The “Like without liking it” campaign was signed by Artplan and created to increase awareness of the client’s brand.
With current themes from the universe of social networks, “Like without liking it” was innovative in terms of its format: the campaign was responsible for the first video produced and published vertically by Porta dos Fundo on YouTube, in addition to being the first partnership of the channel with a series of four videos.
“Like Without Likingh it” is a concept that brings a truth that is present in people’s daily lives. For this project, we aimed to convey this message lightly by bringing the sense of humor of Hoteis.com, always irreverent and provocative. “For this reason, no one better than Porta dos Fundos to develop this story with us”, says Fabio Guimarães, Artplan’s Creative Director.