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Renewing the positioning of an iconic brand like Electrolux is a challenge. When thinking about keeping the customer as one of the global leaders in home appliances, we created the concept “More love for your home”.
The campaign, ran in Brazil, Argentina and Chile, shows that home appliances are essential to provide well-being and comfort to people’s daily lives.
Altogether, there were 15 film versions, which relate to different and pleasant moments at home, with the brand as a positive contribution to this.