It is rewarding when the agency’s response goes beyond the campaign and becomes a platform with a cause.
That was what happened in 2014, when Artplan idealized for Amil the Movement “No to Childhood Obesity”.
In Brazil, one in three children is overweight. In order to reverse this sad reality, this movement was created.
Over 5 years, Amil publicly supported the cause, in partnership with Artplan, and brought this issue to the spotlight through dialogues, experiments, pieces of communication, opinion leaders, among others.
Check out the film Amores Reais (Real Love), part of the 2017 communication, which shows how important parental love is in an ally in this cause.